SteelSeries

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SteelSeries (styled as steelseries) is a Danish manufacturer of gaming peripherals and accessories, including headsets, keyboards, mice, and gaming surfaces.

Video SteelSeries

History

SteelSeries was founded in 2001 by Jacob Wolff-Petersen. The company's original name was Soft Trading, and it was changed to SteelSeries in 2007. Soft Trading made the Icemat and SteelPad mouse mats, the latter of which influenced the company's eventual name change. In 2008, SteelSeries acquired Ideazon, a North American-based developer and manufacturer of gaming peripherals.

Michael von Essen-Mueller, the company's first CEO helped the company establish its brand and grow to a global footprint. In 2007, SteelSeries hired Bruce Hawver as CEO . The company saw tremendous growth over the next five years as it expanded its portfolio and channels, developed the SteelSeries Engine platform, and added partnerships across the e-sports and the gaming ecosystem

In 2012, SteelSeries received investments from U.S.-based private equity firm, Catterton Partners, and Chinese-based private equity firm, ClearVue Partners, of undisclosed amounts.

Maps SteelSeries

Team and player sponsorships

SteelSeries supports a number of electronic sports teams and individuals through sponsorships and community support. Sponsored teams include Evil Geniuses, Vitality, EDward Gaming, Alliance, among others. Past sponsorship include Manuel "Grubby" Schenkhuizen and Tom "Tsquared" Taylor in 2011.

WTS] ### SteelSeries Gaming Periperals ###

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Partners

SteelSeries has held partnerships with the gaming industries most recognizable brands including Blizzard Entertainment, Electronic Arts, Hewlett-Packard, Gunnar Optiks, and Valve Corporation.